Repost from 10 Minute Strategy – Video insights and interviews for online & offline business strategy from Peter Propp and John Blossom of Shore Communications Inc. Visit Shore.com for more great insights & services.
Our friend Michael Liebow spent a few minutes at 10MinuteStrategy HQ this week to talk about Foretuit, a platform that uses real world data derived from e-mail and social activity to give a much deeper and insightful view into what is really going on in the sales pipeline. I call it the future of sales analytics, or when I’m trying to say it fast — super sandbag detection. But it’s much more than that.
Youtube: Foretuit and The Future of Sales Analytics
Michael’s background with IBM and in the VC world gives him great perspective on the needs of the financing world when it comes to the start-ups they fund. He also knows the needs of the enterprise at a level that few can top. Foretuit is his baby, he’s the CEO and Founder, and I’m convinced that this is going to become a major change agent in the way smart companies manage their sales force.
And according to this blog post, Foretuit are enjoying a robust relationship with Salesforce.
Great news! We’ve done what many thought impossible.
A small bootstrapped startup, only a glimmer of an idea less than a year ago, is one step closer to the stage at Dreamforce, Salesforce.com’s premier event, and becoming the industry’s newest Cloud Idol.
Every Vote Counts!
You can send us to Dreamforce and present to 40,000 people! Four of the eight remaining companies move on to the finals at month’s end based on popular vote via Facebook “likes.”
How to Vote (Ends August 12 @ 2pm PT)
We’ve made the voting real simple (much simpler than Round 1) and automated the process for you. When Facebook asks if it is OK for Foretuit to access your account, please confirm – yes. We’ll take care of the rest.
And, for a little bit of fun, pick from one of the four choices below, and then click on the “vote here” link:
- If you think the “Germans bombed Pearl Harbor,” vote here.
- If you love hugs and puppies, vote here.
- If you like seeing a grown man cry, vote here.
- None-of-the-above, I just need to get back to work: vote here.
And if your travel plans include a trip to Dreamforce at the end of August, let us know via e-mail (email@example.com) or twitter. We’d like to discuss your sales org needs over coffee, or perhaps a cocktail, and celebrate our becoming — the next Cloud Idol!
Thank you for taking time out of your day to support us.
As you may know – beyond Foretuit’s keen ability to predict whether opportunities will be won, lost, or slip – one of the things people really like about it is the rich interactive visualizations, like Foretuit’s Visual Pipeline view.
So, when we looked at how to make Foretuit run within salesforce.com, we had some tough choices to make about how to do it. So, we surveyed the market to see how other vendors do it. And, frankly, we came across unimpressed for the most part.
They tended to fall into one of two camps:
- Thin wrappers – these vendors take their existing UI and just dump it within the salesforce UI in what’s called an iframe. Unfortunately, the problems with the iframe approach are many. Firstly, it’s not really integrated. Basically, other than being embedded in the page, there is no relationship between this UI and the salesforce.com UI (so you can’t mix-and-match data or components). It’s basically like having a separate browser tab. Secondly, it doesn’t act like a web user experience. You end up seeing things like scrollbars within sub-frames; if you resize the browser the content don’t resize to fit; etc. An additional problem for us is that we wanted to integrate really tightly with Chatter, and this approach wouldn’t let us do it well.
- Native Interfaces – On the other hand there are vendors that have built their UI’s natively in force.com. Force.com is a great platform for building web interfaces quickly, with lots of different components and capabilities. So, there are some great products out there. The downside was that most of these vendors didn’t achieve the same level of interactivity or visual richness we were shooting for. So, initially, we weren’t sure how possible it would be to create an immersive experience on Force.com
Frankly, our final result ended up exceeding our expectations. We got the tight chatter integration, and kept all the visual richness and interactivity. We’ll be launching it at Dreamforce ’11 at the end of August.
While you’re waiting for Dreamforce, check out a video demo of Foretuit in Salesforce.
SearchCRM talks about Foretuit in an article on sales performance management software:
Sales performance management software can be a tough sell at companies with precious few IT dollars, because many managers still believe a spreadsheet application can do the job of tracking compensation.
But some industry analysts are suggesting companies take another look at sales performance management software, now that new functionality is hitting the market that could help sales teams work faster and smarter.
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