Foretuit Debuts at TechCrunch Disrupt, Introducing an Intelligent, Predictive Approach to Sales

Solution provides a real-time snapshot based on actual behavior, greatly improving sales efficiency and effectiveness by an order of magnitude unseen in today’s CRM offerings

New York City (TechCrunch Disrupt) May 24, 2011Foretuit, a new intelligent, predictive approach to enterprise sales, debuted today at the prestigious TechCrunch Disrupt conference.  Foretuit maps employees’ business behavior and determines patterns to provide predictive outcomes for any front office scenario, particularly sales. The service analyzes the collaborative structures within the enterprise using unstructured data gathered from an employee’s digital behavior – such as email and calendar data – then identifies patterns based on their roles, frequency of communication and output.  The result is better deal lifecycle management, and improved business outcomes for enterprises at a lower cost.

“As an early beta customer, preliminary results suggest that the Foretuit solution could improve our ability to manage the sales process and improve our overall sales performance,” said Jim Somers, Chief Marketing & Strategy Officer at Antenna Software. “We expect the predictive analysis capability will reveal nuances in the sales process that we never would have discovered without using Foretuit.  When you’re operating in a market as dynamic as enterprise mobility, being able to identify sales trends rather than reacting to them can mean all the difference in the world.”

Foretuit stands apart in its relevance to the sales process and in its ability to dig into the underlying sales activities, providing a leadership approach to improved sales outcomes that is unmatched in the marketplace today. The solution is unique in how it captures statistical details and continually refines and expands its models, ’learning’ behaviors within a first-of-its-kind, proprietary structure.

“We are working to alleviate the pain points of both the sales and management teams with the Foretuit service,” said Michael Liebow, Founder and CEO of Foretuit.  “Sales teams are not always aligned because individuals are focused on closing a sale and not updating time-consuming databases. Management teams spend 20% of their resources on weekly checkpoints and data compliance requirements, while sales outcomes remain a mystery. With Foretuit, sales teams can stay updated on activities without entering information, while management will have complete transparency and visibility into sales process without relying on a weekly interrogation.”

Foretuit’s initial SaaS solution is now available as a Freemium beta offering through a wait-list on the Fortuit website and will be available on’s Appexchange in June.  A Premium beta version is planned to launch in late 2011, targeting Sales Management and business operations, and providing enhanced pipeline and risk management across the entire sales team. A video demonstration of the service is available here: Foretuit demo.

Foretuit was selected from over 500 promising startups that applied to launch on-stage at TechCrunch Disrupt.  Foretuit is based in New York and is and currently self-funded.


About Foretuit

Foretuit takes an intelligent, predictive approach to business-to-business sales by determining patterns based on employees’ business behavior and analyzing that information in order to increase communication between colleagues, more closely link management to sales teams and to close deals faster and more efficiently.  Foretuit’s initial SaaS solution is available as a Freemium beta through the website:

About TechCrunch Disrupt

TechCrunch Disrupt NYC 2011( is TechCrunch’s second annual conference in New York City attracting over 1,500 leading technology innovators and investors and over 150 new startups.  The format combines top thought-leader discussions with new product and company launches.  Morning executive discussions debate the most timely disruptions in media, advertising and technology.  Afternoons host the Startup Battlefield where 25 new companies will launch for the first time on stage, selected to present from more than 500 applications received from around the world.  Another 100 early-stage startups will exhibit in Startup Alley.  TechCrunch will award a $50,000 grand prize along with other award recognitions at the conclusion of the conference.  The conference is May 23-25, 2011, at Pier 94 located at 711 12th Avenue (at 55th Street & West Side Hwy) in Midtown New York.

TechCrunch ( is a leading technology media network dedicated to obsessively profiling and reviewing new Internet products and companies. Founded by Michael Arrington in 2005, TechCrunch and its network of websites reach over 13 million unique visitors and more than 30 million page views per month. TechCrunch was acquired by AOL in 2011 and operates a global network of websites including dedicated properties in Europe and Japan, as well as specialized industry websites including MobileCrunch, CrunchGear, GreenTech, TechCrunchIT, and CrunchBase. TechCrunch’s CrunchBase is the leading open database about startup companies, people, and investors. In addition to TechCrunch Disrupt, TechCrunch hosts other conferences and events, including the Crunchies Awards ( and various meet-ups worldwide, serving as community platforms for industry conversation and collaboration.

For more information, please contact:

Kelly Fitzgerald
Breakaway Communications for Foretuit
(212) 616-6006

Alicia Mickelsen
Breakaway Communications for Foretuit
(212) 616-6002


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